Do you ever wonder how to sell SEO services without sounding like a snake oil salesman?
Trust me, you’re not alone.
First things first, let’s talk about the real fears and barriers you face when selling SEO services. The jargon, the constant algorithm changes, and the doubt your potential clients have—”Can this person really improve my rankings?”
Understanding SEO Jargon
When I first started, I noticed potential clients’ eyes would glaze over the moment I mentioned “meta descriptions” or “backlinks.”
Nobody cares about the tech talk.
They care about results.
So, here’s how to sell SEO services without baffling your clients:
- Keep it Simple:
- Say “I’ll help you get more visitors to your website”
- Explain it like you’re chatting with a friend over coffee
- Share Stories or Examples:
- “One of my clients saw a 30% increase in traffic after just one month.”
- Be Clear About Results:
- “You’ll see an increase in leads and sales.”
Prove Your Worth Quickly
People are impatient.
They want instant results.
So, hit them with a quick win.
- Show them real case studies.
- Offer a Free SEO Strategy Session—get them hooked on what you can offer.
Building Trust
Trust doesn’t come from talking about how to sell SEO services; it comes from proving your value.
- Ask Questions:
- What are their business goals?
- What obstacles are they facing online?
- Personalise Your Approach:
- Tailor your recommendations based on their answers.
- Show Real Results:
- Use data and testimonials to back up your claims.
Addressing Common Objections
When selling, you’ll face a lot of “buts.” Here’s how to handle them:
- “SEO is too expensive.”
- “If you invest in SEO, you’re investing in a continual stream of new clients.”
- “How do I know it’ll work?”
- “Here’s what other clients have experienced.” (Attach testimonials or case studies)
- “Can’t I do this myself?”
- “Sure, but do you have the time and expertise to constantly adapt to Google’s changes?”
FAQs
How long does SEO take to show results?
It varies, but typically, you can expect to see results within 4 to 6 months.
Do I need to invest a lot of money?
The investment depends on your goals, but think of it as buying a machine that prints money.
What kind of businesses need SEO?
Almost any business with a website can benefit from SEO, from local shops to large e-commerce sites.
Maximizing Your Sales Funnel
And finally, always have a place to guide them next:
- Join the SEO Elite Circle for 1:1 help: Join the SEO Elite Circle
- Take a Free SEO Course: Free SEO Course
Ready to tear down the barriers and know exactly how to sell SEO services?
Start a conversation with your potential clients, be real, and keep it simple.
You got this.
Now, go close some SEO deals and see the cash flow in.
