Best AI Visibility Tools (2026): 10 Tools Compared
The best AI visibility tools show you when ChatGPT, Gemini, Perplexity and Google’s AI Overviews mention your brand, which pages they cite, and who they recommend instead. Start with the two free reports from Google and Bing, then pick a paid tool from the 10 below. Every one was checked on its own website, and none of them can see Google’s internal data.
ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude
Existing Ahrefs users who want data without setting up prompts
2
Semrush AI Visibility Toolkit
ChatGPT and Google AI Mode
SEO teams already on Semrush
3
Profound
ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode
Enterprise marketing teams
4
Otterly.AI
ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude
Small teams and agencies that want monitoring plus a content audit
5
Peec AI
ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek
Marketing teams that report in Looker Studio
6
AthenaHQ
ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers)
Teams that want an agent to help fix content
7
Scrunch
“Major LLMs” (not named on the page)
Sites that want an AI-agent-readable version
8
Rankscale
Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok
Teams that want the widest engine coverage
9
Similarweb AI Search Intelligence
ChatGPT, Perplexity, Gemini, AI Mode
Comparing AI traffic with competitors
10
SE Visible (SE Ranking)
Google AI Mode, AI Overviews, Gemini, ChatGPT
Budget-conscious teams already on SE Ranking
Start free: Google and Bing’s own reports
Before you pay for anything, use the two reports that come straight from the search engines:
Google Search Console, Generative AI performance report: impressions for your site in AI Overviews and AI Mode, by page, country, date and device. It rolled out to all sites by 31 August 2026. It shows impressions, not clicks.
Bing Webmaster Tools, AI Performance: citations of your content in Microsoft Copilot and Bing’s AI summaries, with grounding queries and cited pages. Bing calls it an early step toward GEO tooling.
These are the only reports built on the search engines’ own data. Google says third-party tools don’t have access to its internal ranking data, so paid tools work by running sample prompts and recording the answers.
Want help turning AI visibility data into citations?Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
AI engines named on its site: ChatGPT and Google AI Mode
What it does: Visibility overview, competitor and prompt research, brand performance (share of voice, sentiment), prompt tracking and an AI search site audit.
Need help acting on the data? A tool shows you where you’re missing. Goldie Agency fixes it: the pages, crawler access, mentions and links that get your brand named in AI answers.
Start with Search Console and Bing for free, add one paid tool that covers the engines your buyers use, and track the same prompts every month. The best AI visibility tools show you the gap. Closing it takes pages, mentions and links.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: best AI visibility tools
What is an AI visibility tool?
Software that runs prompts in AI engines like ChatGPT and Gemini and reports when your brand is mentioned or cited.
Is there a free AI visibility tool?
Yes. Search Console’s Generative AI performance report covers Google AI Overviews and AI Mode, and Bing’s AI Performance report covers Copilot.
Do AI visibility tools see Google’s data?
No. Google says third-party tools don’t have its internal ranking data. Only Search Console shows Google’s own impression data for your site.
Which AI engines matter most?
It depends on your buyers. Most tools cover ChatGPT, Gemini, Perplexity and Google AI Overviews or AI Mode.
Are AI visibility numbers exact?
No. They’re samples of prompts, and answers vary by user, location and time.
Do I need a paid AI visibility tool?
Start with the free reports. Add a paid tool when you need competitor and prompt-level data.
Ready to become the brand AI search recommends?Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
Want to learn the playbook yourself first? Join the AI Profit Boardroom for AI SEO training and four live coaching calls a week.
