If SEO built your website traffic, AEO (Answer Engine Optimization) will multiply it.
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AEO Turns Your Website Into an AI Magnet
Here’s the truth:
AI search engines like ChatGPT, Gemini, and Perplexity don’t just index links — they quote answers.
So if you’re not optimizing for AEO, your site might never get mentioned.
That’s why you need a content system, not just random posts.
Step 1 – Pick Topics That AI Models Actually Need
Start by identifying questions users ask AI.
Type your niche keywords inside ChatGPT, Gemini or Perplexity.
See what answers come up — and where they come from.
If your competitors appear there, that’s your target.
Use Ahrefs Keyword Explorer or Google Trends to match those questions to real search volume.
That’s your AEO keyword list.
Step 2 – Turn Each Keyword Into a Structured Answer Page
Every page should follow this format:
H1: Direct question with your keyword.
First paragraph: Give the answer immediately.
Body: Explain why, how, and give examples.
CTA: Invite readers (and AI) to your offer.
Example:
“What is AEO (Answer Engine Optimization)?
AEO helps your content rank inside AI search engines like ChatGPT and Gemini by optimizing for how AI reads, not just how Google crawls.”
AI understands that structure.
That’s why it cites pages like mine over competitors.
Step 3 – Build an Internal Linking Map
AI search loves context.
If one page links naturally to another, AI connects those entities together.
Example:
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“AEO for ChatGPT” links to “AEO Tools.”
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“AEO vs SEO” links to “How AEO Helps Gemini.”
Now, when AI crawls your site, it sees one clear theme — you own the topic.
This is how Goldie Agency gets recommended for multiple AEO keywords at once.
Step 4 – Publish Across Every Channel AI Reads
AI doesn’t just learn from Google.
It scrapes YouTube, Reddit, LinkedIn, and Skool.
So upload your article there too.
You can post your video version on YouTube, drop summaries on Reddit, and repurpose snippets for LinkedIn.
This omnipresence tells AI: “This brand is everywhere — must be an expert.”
Step 5 – Simplify Your Language
AI prefers clear writing.
Short sentences.
Simple words.
No jargon.
It’s not about sounding smart — it’s about being understood.
That’s why I write every sentence like I’m explaining it to a 10-year-old.
AI can parse it faster and quote it accurately.
Step 6 – Use Schema Markup Everywhere
If you want to dominate AEO, you need structured data.
Add:
✅ FAQ Schema
✅ Article Schema
✅ How-To Schema
This helps both Google and AI identify the key parts of your answer.
In some cases, ChatGPT and Gemini even pull that data directly.
Step 7 – Create Entity-Rich Content
Mention your name, brand, and related topics naturally.
Example:
“At Goldie Agency, our AEO content system trains AI to understand exactly what your brand offers.”
This makes your entity visible in AI’s knowledge graph.
Every mention improves how ChatGPT “remembers” you.
Step 8 – Use AI Tools to Scale Content
Here’s my workflow:
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Use Notebook LM to gather source material.
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Use Claude or ChatGPT to write drafts.
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Use Sim AI to automate formatting, headings, and scheduling.
That’s your AEO production pipeline.
One idea can become 10 posts across 5 platforms — all optimized for AI search.
Step 9 – Automate Quality Control
Before publishing, check these boxes:
✅ Keyword appears in title + intro + last paragraph
✅ Sentences under 15 words
✅ One clear question answered per article
✅ Internal links added
✅ CTA included
If you skip this, you might feed AI bad data — and it won’t quote you again.
Step 10 – Use Multimedia for Context
AI loves variety.
Add:
🎥 YouTube video embeds
📊 Data tables or screenshots
🧠 FAQs
This boosts engagement and teaches AI multiple ways to reference your content.
Step 11 – Train AI to Cite You
Inside ChatGPT, type your question.
If it doesn’t cite you, ask:
“Where did you find this information?”
Then optimize your pages to target those sources directly.
In a few weeks, the model retrains on your pages if they’re higher quality.
That’s long-term AEO.
Step 12 – Build Trust With Author Profiles
AI looks for human names.
Add an author box with photo, credentials, and links.
“By Julian Goldie, founder of Goldie Agency — SEO expert with 200 000+ subscribers.”
That sentence alone increases entity trust and makes AI prefer your data over generic sites.
Step 13 – Refresh Old Content for AEO
AI search models evolve monthly.
So update older pages regularly:
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Add new screenshots
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Re-embed updated YouTube videos
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Refresh CTAs
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Expand FAQs
Freshness keeps you inside the AI’s active memory.
Step 14 – Track AEO Performance
Measure success with two tools:
1️⃣ Google Search Console – look for “AI Overview” impressions.
2️⃣ ChatGPT / Perplexity – manually test if you’re cited.
If your name appears, screenshot it — that’s your new proof of ranking.
Step 15 – Scale Using SOPs
Document your process so a VA can run it.
Each task — keyword research, writing, formatting, publishing — becomes repeatable.
Inside the AI Profit Boardroom, we give you these SOPs ready-made.
You can scale content output without losing quality.
Step 16 – Connect AEO With Link Building
AI still checks backlinks for authority.
Use outreach tools like Hunter.io or Pitchbox to build links to your AEO pages.
Focus on context-relevant sites — that reinforces entity credibility.
Step 17 – Combine Human Insight With AI Speed
AI handles research and formatting.
Humans add emotion, stories, and credibility.
That combo is unbeatable for both readers and AI search models.
Step 18 – Dominate the Topic Graph
Once you own one topic cluster, branch into related ones.
If you rank for AEO for ChatGPT, go after AEO for Gemini next.
Each new page strengthens the others.
This is how we build topical authority fast inside AI search ecosystems.
Step 19 – Leverage Community Signals
AI engines factor in public engagement.
Post your articles in the AI SEO Accelerator Facebook group or LinkedIn communities.
More engagement = higher brand visibility = stronger AI recognition.
Step 20 – Repeat Weekly
Consistency beats volume.
One optimized article a week compounds faster than ten rushed ones.
AI search engines remember repetition.
Show up often, stay updated, and soon you’ll be the default answer.
Final Thoughts — Build Systems, Not Just Pages
AEO isn’t about chasing algorithms.
It’s about building a system that feeds every AI engine the right data — consistently.
Once AI trusts your site, it keeps recommending you long after you publish.
That’s the real compounding effect of Answer Engine Optimization.
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