How to Get Your Brand Mentioned by AI (the Honest Way)
How to get your brand mentioned by AI is the question every business owner is asking, because AI answers usually name just a few brands. The honest answer: make your brand easy to understand, easy to verify and genuinely talked about. Shortcuts like fake mentions are spam in Google’s eyes. Here’s the plan Goldie Agency uses, backed by Google and Bing’s own advice.
When a buyer asks an AI tool “who’s the best…”, the answer names a shortlist. The brands on it are the ones the AI can find, understand and trust. If you’re not on it, the buyer may never hear of you, even if your website is good.
Attempts to manipulate generative AI responses in Google Search count as spam.
Scaled content abuse applies however the content is made, including networks of sites.
Site reputation abuse covers placing content on someone else’s site mainly to borrow its ranking power.
So buying placements on random sites or publishing the same article everywhere isn’t a plan. It’s a risk.
Want AI tools to mention your brand?Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
Google Business Profile and Merchant Center: Google says keeping these current helps your products and services appear in AI responses.
Bing Places: Bing advises local businesses to keep address, hours and contact details current and register there.
Consistent entities: Bing advises that your text, images and video all name the same brand, products and concepts.
2. Show real people and real expertise
Google’s helpful content guide says trust is the most important part of E-E-A-T. It asks whether bylines lead to real author background, and warns against invented profiles. Publish original information, research and analysis, with a named author who actually knows the topic.
Partnerships with suppliers and complementary businesses.
Podcasts, interviews and expert quotes.
Genuine customer reviews, and replies to them.
Being useful in the communities where your buyers hang out.
Let the AI search crawlers in
Each AI tool has its own search crawler, and each one is controlled separately in robots.txt:
AI tool
Search crawler (allow it)
Training crawler (your choice)
ChatGPT
OAI-SearchBot
GPTBot
Perplexity
PerplexityBot
–
Claude
Claude-SearchBot
ClaudeBot
Google AI Overviews
Googlebot
Google-Extended (Gemini)
OpenAI says sites that block OAI-SearchBot won’t be shown in ChatGPT search answers, and that a robots.txt change takes about 24 hours to show. Perplexity says PerplexityBot is what surfaces and links sites in its results. Anthropic says blocking Claude-SearchBot may reduce your visibility in Claude’s search results. Blocking the training bots is a separate decision and doesn’t remove you from search.
Bing Webmaster Tools’ AI Performance report shows grounding queries: the phrases its AI used when it pulled in content it cited. Bing advises expanding coverage around topics where you’re already cited. Google also suggests measuring outcomes like lookups about your business, not just clicks.
What happens on the free strategy session
The session is a working call, not a sales deck. We look at:
Fix your profiles, keep your brand facts consistent, publish real expertise and earn real mentions. No one can promise a mention, but that’s how to get your brand mentioned by AI without risking a spam penalty.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: how to get your brand mentioned by ai
Can I pay to get my brand into AI answers?
Google calls chasing inauthentic mentions a myth and treats manipulating generative AI responses as spam.
Does Google Business Profile matter for AI?
Yes. Google says keeping Business Profile and Merchant Center current helps products and services appear in AI responses.
How do I get mentioned by Microsoft Copilot?
Bing advises current business details, Bing Places registration and consistent entities across text, images and video.
Do author bios matter for AI mentions?
Google’s helpful content guide asks for bylines that lead to real background and warns against invented profiles.
Can I see which topics Copilot cites me for?
Yes. Bing Webmaster Tools’ AI Performance report shows grounding queries and cited pages.
Is publishing on lots of other sites a good idea?
Not to borrow their ranking power. Google calls that site reputation abuse.
Ready to become the brand AI search recommends?Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
Want to learn the playbook yourself first? Join the AI Profit Boardroom for AI SEO training and four live coaching calls a week.
Last updated November 2026. This page is a living guide to how to get your brand mentioned by ai — the facts here move fast and it is updated as they do.
