AI Visibility Audit: See Where AI Search Recommends You (and Doesn’t)
An AI visibility audit shows you whether AI search recommends your business. We check Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity, see which competitors they name instead of you, and find the fixes that would change that. At Goldie Agency it’s part of every free SEO strategy session.
Your customers now ask AI tools questions like “who’s the best dentist near me” or “which agency should I hire for SEO”. An AI visibility audit tests those questions for your market and records what comes back: is your brand mentioned, is your site linked, and who gets recommended instead.
What we check
Buyer questions: the questions your customers really ask, run in Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity.
Mentions and links: whether you’re named, linked or missing.
Competitors: who gets recommended instead, and what their sites have that yours doesn’t.
Crawler access: whether your robots.txt or firewall blocks AI crawlers.
Your pages: whether you have a clear page for each service and question.
Trust signals: reviews, mentions on other sites and consistent business details.
Want to know if AI search recommends you?Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
Google’s own guide to AI features and your website says there are “no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.” The same SEO basics apply: a page Google can crawl and index, content that helps people, and a site that follows Search policies.
It also explains that AI Overviews and AI Mode may use “query fan-out”, running several related searches across subtopics to build one answer. So a brand that covers a topic in depth, with a page for each real question, has more chances to be picked.
Let the AI crawlers in
ChatGPT and Perplexity use their own crawlers. OpenAI says sites that block OAI-SearchBot won’t be shown in ChatGPT search answers, and Perplexity says PerplexityBot is what surfaces and links sites in its results. Check your robots.txt and firewall aren’t blocking them by accident. It’s one of the first things we check.
AI answers often name just a few brands. If you’re not one of them, the customer may never see your site. The sooner you know where you stand, the sooner you can fix the gaps your competitors are leaving open.
Don’t guess whether AI search recommends you. Test the questions your buyers ask, see who wins, and fix the gaps in order. Book a free strategy session and we’ll run your AI visibility audit with you.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: ai visibility audit
What is an AI visibility audit?
A check of whether AI search tools like Google AI Overviews, ChatGPT, Gemini and Perplexity mention your brand for the questions your customers ask.
Which AI tools does the audit cover?
Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity.
Do I need special optimisation for Google AI Overviews?
Google says there are no extra requirements. The same SEO best practices apply, so the audit checks those foundations.
Can blocking AI crawlers hurt my visibility?
Yes. OpenAI says sites that block OAI-SearchBot won’t be shown in ChatGPT search answers, so we check your robots.txt.
Is the audit free?
Yes. It’s part of a free SEO strategy session with Goldie Agency.
Can you guarantee AI search will recommend me?
No. Nobody controls AI answers. We show you the gaps and the fixes most likely to help.
Ready to become the brand AI search recommends?Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
Want to learn the playbook yourself first? Join the AI Profit Boardroom for AI SEO training and four live coaching calls a week.
